For how long have you been hearing the term “Digital Marketing?” Have you also heard “Social Media Marketing”? This concept came into existence a few years ago. Since then, it has left businesses hung up on marketing strategies. The good and bad parts of social media marketing account to the same things. For instance, the sheer volume of options in digital marketing is overwhelming. Let’s explore that before we go any further.
What is Digital Marketing?
The simplest definition is to say that its marketing, done digitally. Is it that simple, though? It sounds daunting. But in fact, it is the simplest thing to understand, by far. Digital marketing means reaching the right audience through digital channels.
Digital marketing flows through many channels these days. Some of those channels are:
Social Media Marketing
Social Ad Campaigns
While marketing as a whole is vast enough. Digital marketing specifically is more relevant today. Global companies rely on digital marketing today. However, they have not stopped using traditional marketing either.
How Marketing Has Changed in the Last Few Years
Concepts of marketing change constantly. Millennials & Gen-Z want something new every day. Marketers deal with something new every single day. Meanwhile, marketers are wondering which strategies work and which don’t. The advantage of digital marketing today is that everything is available in one screen. Everything we need is a touch away. Firstly, Marketing is not quick anymore. Yet, it can give instant analytical results. Secondly, design rules the world today. If it can’t grab your user’s attention in seconds, the content is useless.
Relevance and values are the pillars of marketing. Staying relevant is important. The cool ones call it “trending” content! Finally, its important to remember that nothing is going to happen in one day. Yet its equally important to show up every day.
Understand Social Media Marketing
Social Media marketing alone holds a huge block of digital marketing. Even though digital marketing has more channels of marketing as well, social media is the king. It is where maximum of the audience stays. Every age group has one or another social platform for them to engage on. For example, professionals interact on LinkedIn and cultural interactions happen over Instagram. While families connect on Facebook, friends build streaks on Snapchat. These are just the most known platforms among many others.
Social Media Marketing Channels
Self Owned Social Handles: Companies are expected to have their own social handles today. It is assumed that everyone is available on Instagram. Your existence is not believable unless you can be found on Instagram.
Marketing Agencies: Companies often depend on marketing agency social media pages for reaching their audience. This is because these agencies have prebuilt audiences.
Influencer Marketing: Influencers spend a lot of time building their audience. Paid partnerships with influencers on social media is a huge market trend today.
What Social Media Marketing Can Do for You
1. Reach millions of people with one post.
Social media has a vast reach. Millions of people all over the world use Social Media as a regular interaction platform. Every post lives for a short period of time. But, every post can reach millions if the right steps are taken.
2. Engage with your target audience directly.
Your target audience gets the chance to talk to you directly through social media. That gives you the same chance. Therefore, understanding the needs of your people becomes easier. For example, Direct Messages, Comments, Story Responses, Polls, Likes, etc. are all engagement activities on social media.
3. Conduct Surveys for Your Customers with Them.
In addition to the above, surveys like Instagram Polls, questions, YouTube surveys, etc. are all direct survey methods.
4. Advertise & Engage on the Same Platform.
Your advertisements can also easily run on the same platforms, where you engage with your organic content.
5. Build a Unique Identity.
The kind of content you post can easily become your identity. In spite of a bundle of competition available out in the market, building a unique identity is easy. Content posts can help you create your own taglines, hashtags, themes and more.
6. Analyze User Behavior Easily.
Furthermore, user analyses are easy to conduct with social media. In addition to Google, social media platforms also provide analytical tools. Due to these, understanding user behavior on your social content is also easy.
7. Pay for One, Advertise on Many.
For instance, platforms like Instagram and Facebook are connected. Running an ad campaign on Facebook automatically runs it for you on Instagram also. Both the ads can be run by paying only for one platform. Thus making advertising easier.
8. Create various forms of content.
Although this can be daunting sometimes, it is usually a blessing. With social media, you don’t have to restrict yourself to text content only. Creating Images, Videos, Podcasts, Blogs, etc. are all forms of content.
Finally, another great advantage of using social media is to Stay Relevant, Stay Trending!
It is important to create good content. However, it is also important to stay relevant simultaneously. Indeed, it is rightly said. Stay Relevant. Keep Trending.
For your social media marketing strategies, connect with Actblic!