As a part of direct marketing, PPC or Pay Per Click is a major strategy to follow. PPC marketing management is a crucial guide pole for reaching the right people. Your target audience exposure depends highly on direct marketing. In the digital era today, PPC is huge drive for connecting with the target audience and like-minded people.
Direct marketing, as the word suggests, directly reaches the right customers. The people who are looking for something or someone like you, find you with the right PPC strategies.
Actblic PPC Service Management Specialties
Be where your customer is. Your audience is looking for you. We just make it easier for them to see you!
COST EFFICIENCY WITH PPC
Marketing costs can be huge. Your Return-on-Investment matters in paid marketing. Actblic reduces your cost and increases revenue, ending up in net increases.
No matter the number of people visiting your website, unless they convert into paying customers, they are no good for you.
PPC ensures your presence to be available for all geographical locations. This brings the ease to reach the international clients and not spend years building an international presence.
An evaluation helps identifying the strong and weak points of a company’s existing PPC strategy. Our PPC experts analyse end to end PPC strategies for organizations to deliver better results. This factor is the most beneficial for organization having existing PPC presence.
- Conduct a comprehensive analysis of your accounts
- Conduct competitive research analysis
- Review and recommend creative ads
- Review analytics to ensure proper goal achievement
Provide ready-to-implement actionable recommendations for execution as part of ongoing PPC management.
Actblic PPC Services Management
PPC strategy implementation by Actblic includes a myriad of services. Here are a few of the most important ones:
- Discovery process, strategy audit, and development campaign strategy.
- Target audience segmentation and personal data, social analysis, key phrase analysis & research.
- Competitive research analysis.
- Continuous creative development and testing.
- Geo-IP Location targeting and mobile targeting.
- Bid management.
Pay Per Click & Search Engine Optimization
A PPC campaign offers more control over results than organic Search Engine Optimization (SEO). With effective Pay Per Click management, clients can easily compete relatively with competitors that take much more time to secure using earned media methods such as SEO. While a new website can take considerable time to rank well on search engine result pages (SERPs), solid Pay Per Click campaign management drive traffic instantly with the use of Google AdWords, Bing Ads and more. Leveraging Paid Search and SEO together helps create synergy and can create a ‘halo effect’ that improves the performance of both channels.
Pay Per Click & Content Marketing
Social media platforms and new display advertising networks center around sharable content providing an exciting opportunity to help reach your target audience by attracting referrals and citations. However, if executed with the wrong assets or on the wrong platform, these campaigns can be very costly with a very low return.
Content marketing not only involves social media content creation but also blog writing and website content marketing. It is usually considered to be a part of SEO strategies however, content marketing can often be rather diverse.
- Social Media Marketing – Ability to target audiences on all major social platforms, including
- Social Media PPC
- Conversion Optimization – Extensive usability services spanning heuristic/cognitive analysis, user testing, functional testing, landing page optimization, and more.
- Analytics and Attribution Support – Troubleshooting and identifying digital measurement opportunities.
Digital Marketing Services by Actblic Also Include
- Search Engine Optimization (SEO) Marketing – Identifying and eliminating poor-performing key phrase variants and identification of new high-performing phrases for use in Google AdWords and Bing Ads.
- Display Advertising and Remarketing – Reaching high value audiences using geographic, behavioural, and contextual targeting, as well as recapturing lost visitors using remarketing.
- Ecommerce and Product Listing Ads (PLA) – Ability to execute seasonal and long-term strategies, shopping campaigns and comparison-shopping campaigns.
Your requirements come first. We understand that your domain may be different. We keep that in mind while creating your designs by keeping you unique!
Humans can get feisty sometimes. But we can assure you that we are irritatingly happy when we work with you. Seriously! You might in fact ask me to stop smiling so much!
Our collaborations are important. We understand that its YOUR website and not ours. We share our technical advice and build the website the way you want it!
Our Happy Clients
With a website as dynamic as ours, we are absolutely blessed to have Actblic support us for it. We make changes, then change them all over again and experiment a lot with our website. That is the best part about Actblic – they bring the solutions to the table as we want them and don’t stop until they make the best possibility come to life. We have enjoyed working with Actblic. Their timelines are amazing and suit us a lot. Network Kings is proud to say that we will keep working with Actblic for our digital needs.
As a new venture in the industry, it was important for us to get the website running as soon as possible. The more important thing was to get the best of the designs possible. With Actblic, that has come true for us. We were able to start running our Ads very soon. In fact, our projects got delivered before we expected and better than we expected. We are extremely happy to work with Actblic and look forward to future collaboration as well. We now depend on Actblic for our digital marketing needs as well. We take their help for everything we can. They are also building our landing pages currently. Their graphics and their designs, everything is exactly the way we had wanted it.
We hope to keep working with Actblic.
The idea was to create a website at first for us. Eventually though, we realised that we needed an end to end solution for our organization. From the website to the graphics to the marketing, our lead generation and everything that comes with the pressures of branding. Actblic team came through for every single one of our needs. We have found great help in their team and their constant support. They go the extra mile to help their clients. They find the solutions and bring you multiple options for you to choose from.
Actblic is the team you need when you’re looking for all kinds of business solutions.
NodeKode is new to the world of building an LMS. The team needed all their time for the research of building an LMS. None of us could find any time to create a website or speak to clients or in fact, find clients in the first place. Actblic and their team saved us in a heartbeat. We are glad to have found them and joined hands with them. The best part about working with Actblic is that they humanize everything. They understand your needs closely. They make sure you are heard. They listen to you and understand your budgets as well. They don’t force their ideas on you and make everything your own. NodeKode does not wish to work with anyone else but Actblic hereon.